Experience Designer
Stationery😍
Fusions
Space Design🤍
Learn and unlearn
Build synergies
Sunset gradients🤍
Grocery Manager
Helicopters🤍
Remain curious
About
I combine my experience in product and storytelling to craft compelling experiences, and build narratives. Deeply functional, highly performant and finely crafted with nuance.
expertise
Digital Product Design
When it comes to digital products, I understand the unique challenges that come with designing for different people. I think in user journeys while shaping business objectives. Making the user do what you want them to do while keeping it user first requires creative thinking. I ask a lot of questions (mostly to myself👀) because approaches can be multiple, “god is in the details”. As far as it’s intuitive, I believe it’s okay for the user to learn new ways of doing things.
Digital Product Design
When it comes to digital products, I understand the unique challenges that come with designing for different people. I think in user journeys while shaping business objectives. Making the user do what you want them to do while keeping it user first requires creative thinking. I ask a lot of questions (mostly to myself👀) because approaches can be multiple, “god is in the details”. As far as it’s intuitive, I believe it’s okay for the user to learn new ways of doing things.
Digital Product Design
When it comes to digital products, I understand the unique challenges that come with designing for different people. I think in user journeys while shaping business objectives. Making the user do what you want them to do while keeping it user first requires creative thinking. I ask a lot of questions (mostly to myself👀) because approaches can be multiple, “god is in the details”. As far as it’s intuitive, I believe it’s okay for the user to learn new ways of doing things.
Layouting
I believe ultimately it’s all about visual communication and "form is function". You might have seen the note where the 3rd line in the layout says, “You will read this first” because that’s the biggest font size, and it’s absolutely true. Being able to take 50 different elements, beat meta-data or objects, and fit them sensibly & aesthetically in a screen or a room needs a fine sense of layouting. And, I do that well!
Layouting
I believe ultimately it’s all about visual communication and "form is function". You might have seen the note where the 3rd line in the layout says, “You will read this first” because that’s the biggest font size, and it’s absolutely true. Being able to take 50 different elements, beat meta-data or objects, and fit them sensibly & aesthetically in a screen or a room needs a fine sense of layouting. And, I do that well!
Layouting
I am a highly experienced Art Director with a passion for creating visually striking and impactful designs. I specialize in the direction of photography, graphic design, and advertising. I believe in creating mobile designs that not only look visually appealing but also function seamlessly. My art direction projects are characterized by a strong concept, attention to detail.
Design for growth
I get a dopamine rush to see product funnels grow. All of us have biases, and we make assumptions while designing. Looking at quantitative (sometimes qualitative) data to observe how others interact with what you designed helps in gathering insights. Identifying those opportunities to iterate. While doing that, remember optimizing for “functionality” alone is a horrible idea.
Design for growth
I get a dopamine rush to see product funnels grow. All of us have biases, and we make assumptions while designing. Looking at quantitative (sometimes qualitative) data to observe how others interact with what you designed helps in gathering insights. Identifying those opportunities to iterate. While doing that, remember optimizing for “functionality” alone is a horrible idea.
Design for growth
I get a dopamine rush to see product funnels grow. All of us have biases, and we make assumptions while designing. Looking at quantitative (sometimes qualitative) data to observe how others interact with what you designed helps in gathering insights. Identifying those opportunities to iterate. While doing that, remember optimizing for “functionality” alone is a horrible idea.
experience
CRED
Lead Product Designer
2019 - present
CRED
Lead Product Designer
2019 - present
CRED
Lead Product Designer
2019 - present
Flipkart
Product Designer
2018 - 2019
Flipkart
Product Designer
2018 - 2019
Flipkart
Product Designer
2018 - 2019
Rentomojo
Product Designer
2016 - 2018
Rentomojo
Product Designer
2016 - 2018
Rentomojo
Product Designer
2016 - 2018
Freelancer
Multidisciplinary Designer
2014 - 2016
Freelancer
Multidisciplinary Designer
2014 - 2016
Freelancer
Multidisciplinary Designer
2014 - 2016
Photos I’ve taken
Photos I’ve taken
Photos I’ve taken
Bangalore, India
4:52:27 AM
© 2023
4:52:27 AM
© 2023